MKTG 315 Pre-test Essay Example for Free

MKTG 315 Pre-test Essay1. President Obamas health c be plan requires any U.S. citizens to purchase a minimum amount of health insurance or be fined 2. Suppose that from January 2011 to January 2012, the inflation rate was 6 percent 3. submit out the table according the demographic information for distributively group4.Which of the following approaches to innovation is Google Inc. using when it whollyows questi one(a)rs to devote 20 percent of their time to pursuing their own ideas and projects? Can be D.5. Examine the advertisement infra to determine who the target market is for the harvest-feast. Then, select as many descriptors that fit the qualities of that target market.6.The local Pro Hardware store has recently run a numeral of ads featuring women doing household repairs and holds monthly workshops for women on basic home repair techniques. It has evidently not been lost on Pro Hardware that B. Personal traits endure to vary in the U.S by region7.Today, many infa nts are exposed from birth to technology such as Smartphones, laptops, netbooks, and tablets. In fact, Fisher-Price and LeapFrog do research into how infants and young toddlers interact with screens and touchscreens.8.Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is calledBasic research9.Which of the following is an example of demographic information? C. Single, 18-25 year olds10.When a coal mining company lobbies Congress for changes in environmental laws and regulations that result in the construction of more coal-burning business leader plants, the company has engaged inPost Test1.Match the product with the ethnic group it most likely targets. African American A immature urban clothing termination directed at young adults, Hispanic American Clean and fruity scented room freshener in a chatoyant container Asian American Brand sunrise(prenominal) electronic device charger that also acts as a keyboard for the near est charging device, Any ethnicity A package of annexe s tea leafk,2. Sharon is 60 years old and expects to continue working through her sixties. She lost a significant portion of her retirement savings during the recession. Sharon is a Baby baby boomer3.Randy is a sales rep at Speedy make. When Danyka expresses an interest in purchasing a new, high-speed copy machine for her smear, Randy tells her that Speedy Printing requires all users of its copy machines to purchase all their paper and toner from the company as well. Fortunately, Danyka is well-versed in business legislation and informs Randy that his companys policy is in violation of theIncorrect. Among former(a) things, the Clayton Act prohibits tying contracts (which require the buyer of one product to also buy another item in the line). 4. Match the American value with the product that most addresses that value. Self-sufficiency A book on year round vegetable garden management., Upward mobility BMW claims an entry-level sedan for oftentimes less than its super-luxury models Work ethic ., Debit card that rounds up to the nearest dollar and puts the rounded change into a savings account., Conformity .Walmart offers everyday low prices for everyone5. Joseph has an idea for a inaugural that will offer a mobile device that will also function as a social media hub, music center, and digital wallet. His idea is to offer slick designs in brilliant colors that shoppers can either subscribe to monthly or pay as they go for data access. Select all of the target market factors Joseph needs to consider as he finalizes design and designs on promotion strategies.a. Ethnicityb. How social media use has changed the way slew communicatec. Consumer lonelinessd. Purchasing powere. Size of the populationf. Age demographicg. State Lawsh. Inflation perform 1 Correct.Answer 2 Correct.Answer 3 Correct.Answer 4 Correct.Answer 5 Incorrect.Answer 6 Correct.Answer 7 Incorrect.Answer 8 Incorrect.6. A local bank has let o uted a new line of credit with a lower interest rate and large lines of credit. Of the following, what considerations will thebank have to take into account before granting a line of credit to an applicant?a. Recessionb. Consumer incomec. Competitiond. Inflatione. Ethnicityf. Purchasing PowerAnswer 1 Correct.Answer 2 Correct.Answer 3 Incorrect.Answer 4 Incorrect.Answer 5 Incorrect.Answer 6 Correct.7. Why are Asian Americans sometimes called a marketers dream? 8. Component lifestylesIncorrect. Component lifestyles encompass a much wider range of interests (and needs) than traditional lifestyles. Increased buying power has also contributed to the evolution of component lifestyles. d. have developed because consumers can choose from a growing number of goods and services.9. From the following, choose all of the following are methods companies are using to stimulate innovation. a. Enlisting the clearb. Increasing efficiencyc. Talking to early adoptersd. Using merchandise researche. Bu ilding scenariosAnswer 1 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, establish an innovative environment, and cater to entrepreneurs. Answer 2 Incorrect. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, lay down an innovative environment, and cater to entrepreneurs. Answer 3 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, acquire an innovative environment, and cater to entrepreneurs. Answer 4 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, develop an innovative environment, and cater to entrepreneurs. Answer 5 Incorrect. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, clear an innovative environment, and cater to entrepreneurs. 10.After learning that many of its customers were shopping at a nearby health-food store for grass-fed beef and primitive milk, REF-Price Grocers began stocking more organic items. REF-Price Grocers adjusted its marketing strategy based on Environment managementChapter 5 Pre-TestThe Pilcher Company manufactures tents and other canvas goods in its two factories, turn up in Kentucky and West Virginia. Seven years ago, Pilcher began exportationing its goods to several countries in Latin America, and sales have been very good. At least 25% of Pilchers tax comes from its foreign sales. The Pilcher Company can probably best be characterized as a _____ multinational corporation. a. first-stageb. second-stagec. third-staged. fourth-stagee. fifth-stageMari is in Brazil for a vacation and has stumbled upon the most better-looking Brazilian cedar chest inlaid with Brauna wood veneers. She desperately wants the trunk, but isnt sure how much it actually costs. The sho pkeeper is asking her for 2500 reals (the Brazilian currency). Maris husband knows that the supplant rate to the U.S. dollar is about 0.5 USD for 1 real. Calculate the cost of the trunk in U.S. dollars.$Select all of the following that are true about worldwideization. a. globularization has cost millions of Americans their jobs, particularly those in the manufacturing and tech industries.b. Globalization encourages political as well as economic freedom.c. Job outsourcing has decreased with globalization.d. Globalization raises the living standards of people in countries that embrace it.e. U.S. white-collar jobs are immune to being outsourced because they require a native speaker of English.4. Select the table with the rest of the G-20 Member countries. AustraliajapanBrazilGermanyTurkeyIndiaRussiaUnited Kingdom (or England)Saudi ArabiaUnited States or USA5, Select the methods of entering the Global Marketplace to the appropriate level of risk on the spectrum. exportingLicensing a nd FranchisingContract ManufacturingJoint VentureDirect Investment6. In Taiwan, the translation of the Pepsi slogan Come alive with the Pepsi Generation came out as Pepsi will pass on your ancestors back from the dead. The managers at Pepsi evidently overlooked the importance of _____ factors in global marketing. a. demographicb. politicalc. technologicald. culturale. economicIncorrect. Language is a primeval part of culture and has created problems for many companies entering foreign markets. 7. Pillsbury advertisements on Indian television depict the familiar Doughboy pressing his palms together and bowing in the traditional Indian greeting. Pillsbury obviously understands the rewards of _____ marketing. a. salesb. guerillac. regionald. globale. green8. A Vietnamese textile factory sells its goods in the United States at a price 40% less than that charged in Vietnam. The textile factory may be engaging in a. boycotting.b. price gouging.c. dumping.d. bouncing.e. countertrading9. Campbells watercress and duck gizzard soup (which is popular in China) and Frito-Lays shrimp-flavored potato chip (sold in Thailand), are examples of a. product standardization.b. promotion variant.c. product adaptation.d. competitive pricing.e. product invention.Incorrect. In the context of global marketing, product invention can be taken to mean either creating a new product for a market or drastically ever-changing an existing product.Mercosur is the largest Latin American trade agreement, created in 1991 to promote free trade and the fluid movement of goods, peoples, and currency in South America. Select all of the following countries that are part of Mercosur. a. Venezuelab. Mexicoc. Brazild. Costa Ricae. Peruf. UruguayChapter 5 Post-test1. Dynamo Industries spent $10 million on equipment in its new South Korean facilities bear year, but only $3 million on labor. It is safe to say that Dynamos operations in South Korea a. are capital intensive.b. greatly increase art in Sout h Korea.c. are underfinanced.d. are labor intensive.e. have probably cost many South Koreans their jobs.2. Match the company description with the stage of global business development.WRONG3. The Camay soap you buy at your local grocery store is virtually the same as the Camay soap offered for sale in enormous Britain, Italy, Mexico, and Taiwan. Procter Gamble has moved toward _____ with this product. a. contract manufacturingb. global marketing standardizationc. product adaptationd. competitive advantagee. product myopiaAfter class one day, your friend Miguel says that he can foresee a time in the not too distant future when the European Union (EU) will essentially become the United States of Europe. Based on what youve read in your textbook, you a. agree, because the EU has purchasing power almost equal to that of the United States.b. disagree, because the political instability in Europe will never allow that to happen.c. agree, because the EU is already the largest economy in t he world.d. disagree, because Europes diverse languages and national cultures will make it almost impossible for marketers to develop single European products for generic European consumers.e. agree, because over the past few years labor productivity in the EU has equaled or exceeded that of the United States.Fill in the blanks of the paragraph using the drop down menu to select the choice that best fits each blank. Wilmaris build your own homemade cupcake business is booming. She has certain inquiries from all over the world about retailing her Foolproof Bakery Style Cupcake Baker toaster oven and her wide range of cupcake mixes, fillings, and frosting, which are Production adaptation for a global market. Wilmari knows that she has to make sure her electronics work in foreign outlets and shes been researching retailers, distributors, and even flavors that other countries my enjoy. Wilmaris E-commerce distribution is helping her make her first steps towards having a global business . For now, however, Wilmari directs all the transnational inquiries to her website, where her customers can useCurrency exchange to order sets or mixes, as well as see the cost of international shipping. Wilmari also has a Money back guarantee that she offers only domestic customers, just in case there are regulations in other countries. For now, the web is her easiest road into the global market, but Wilmaris research and diligence should enable her to be one of the few small promotion adaptations located in the United States6. castigate Wedding dress designers change white to red for Chinese customers. Culture, PG offers single use sizes of deodorant in India for much less than full size deodorants in the U.S. Economic Factors, Google is sued by a doctor in France for libel when search results for his name brought up an old malpractice suit that he had served time for. Legal and semipolitical Factors, Up-and-coming diamond retailer Hearts of Fire fights with larger companies fo r limited diamonds from Africa. Natural Resources7. Langdon Farms sends milk to Yinkers, a Canadian cheese maker in payment, Yinkers sends Langdon Farms cheddar and Swiss cheese, which Langdon Farms in turn markets in the United States. Langdon Farms and Yinkers are engaging in a. price fixing.b. dumping.c. countertrading.d. a quota system.e. bribery8. Select all of the following that are product adaptation.a. Offering ketchup sized packets of Pantene 2-in-1 shampoo and conditioner in Bolivia for 5 cents.b. Campbells offering duck gizzard soup in China.c. Dunkin Donuts selling green tea donuts in Korea.d. HM offering fringed burquas in Dubai.9. Martin just gave a business presentation where he emphasized benefits to the bottom line, that his company would provide loaded service support, and the products guarantee. Where is Martin giving his presentation? a. Swedenb. Germanyc. Japand. Hungarye. PeruIncorrect. These are all characteristics listed for giving successful business prese ntations in Germany. 10.Plast-eet, a Vermont manufacturer of plastic eating utensils, sells its products to Misha, who has an office in New York City. Plast-eet takes its money from Misha and goes away happy. Misha, in turn, sells the products to buyers in several African countries and keeps the revenues. Misha is most likely a(n) a. buyer for export.b. export broker.c. buyer for import.d. venture capitalist.e. export agent